The VNV Blog
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The VNV Blog

Unlocking the Invisible Super Consumer: Modern Women

The Super Consumer

$73 billion.

This is the amount of money that Gen X and Baby Boomers combined spend annually on apparel, footwear and accessories. It’s not a new number. For years, media outlets and marketing agencies have been highlighting the spending power of women as they age.




Stories covering age with audacity.

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Rachel L Stevens

Rachel L Stevens

Business Builder | Co-Founder of VNV | Host of the Unfinished Product Vlog

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