Content consumption: Too much to see — and too little time to view it
Published in
Jan 20, 2021
We’re spoilt for choice when it comes to our content consumption, what with the BBC, ITV, Netflix, Sky, Twitch and Amazon among those companies offering a dazzling array of TV and online viewing. Add social media, video, ads and news into the mix and it’s no suprise that Millenials spend up to 18 hours a day consuming media of one type or another.
Yet there simply aren’t enough hours in the day to watch everything on offer — which leads to fierce competition between media companies for customers. What does it mean for businesses like the BBC and Twitch? Watch this video to find out.
