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#NewMexicoTRUE: Sparking State Pride and Wanderlust with Video Storytelling

#NewMexicoTRUE: Sparking State Pride and Wanderlust with Video Stor...

Prior to 2012, the state of New Mexico didn’t have a cohesive tourism marketing strategy. Its tourism department focused mostly on…
Go to the profile of Elizabeth Ching
Elizabeth Ching
Bob the Bridge: How Visit Omaha Turned a Pedestrian Bridge into a Local Celeb

Bob the Bridge: How Visit Omaha Turned a Pedestrian Bridge into a L...

The Bob Kerrey Pedestrian Bridge in Omaha is a very impressive structure — in both its architecture and especially in its quirky new…
Go to the profile of Elizabeth Ching
Elizabeth Ching
How Visit Lex’s Horse-Filmed Commercials Became a Huge Success

How Visit Lex’s Horse-Filmed Commercials Became a Huge Success

From the grass growing beneath their feet to the flags flying above their head, everything in Lexington, Kentucky is dedicated to its…
Go to the profile of Elizabeth Ching
Elizabeth Ching
How New Orleans TMC Evolved Their Blog & YouTube Channel Into a True Insider’s Guide

How New Orleans TMC Evolved Their Blog & YouTube Channel Into a Tru...

Some tourist destinations have to dig deep when promoting attractions that might lure visitors. New Orleans, on the other hand, has the…
Go to the profile of Elizabeth Ching
Elizabeth Ching
Doors of Thrones: How Ireland Rose into the Travel Limelight with Game of Thrones

Doors of Thrones: How Ireland Rose into the Travel Limelight with G...

Luck doesn’t materialize independently. Luck only happens when one identifies and seizes an extraordinary opportunity that they could have…
Go to the profile of Elizabeth Ching
Elizabeth Ching
Sheep View: How the Faroe Islands Created The Most Viral Tourism Marketing Campaign On A Shoestring…

Sheep View: How the Faroe Islands Created The Most Viral Tourism Ma...

It all began with the goal of getting the Faroe Islands on the map — literally.
Go to the profile of Elizabeth Ching
Elizabeth Ching
How Travel Manitoba Reveals Its Hidden Beauty through Instagram

How Travel Manitoba Reveals Its Hidden Beauty through Instagram

If social media activity could serve as a measure for civic pride, then you’d be hard pressed to find a Canadian province whose residents…
Go to the profile of Elizabeth Ching
Elizabeth Ching
How Visit Seattle’s Videos Came to Achieve Over 40 Million Minutes of Viewing Time

How Visit Seattle’s Videos Came to Achieve Over 40 Million Minutes ...

How do you market a place that has the potential to be all things to all people? How do you communicate a brand message without sounding…
Go to the profile of Luc Luxton
Luc Luxton
How Visit Pittsburgh Transforms Old Perceptions of the City with User-Generated Content

How Visit Pittsburgh Transforms Old Perceptions of the City with Us...

When people’s perceptions of a place don’t match its reality, it helps to do more showing than telling.
Go to the profile of Luc Luxton
Luc Luxton
How South African Tourism Mesmerizes Travelers with their 24 Hours of Wow Campaign

How South African Tourism Mesmerizes Travelers with their 24 Hours ...

South Africa is a land of diverse cultures, of world-class wines and breathtaking views, of mega metropolises and sun soaked coasts; all of…
Go to the profile of Luc Luxton
Luc Luxton
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