Why Every Successful Brand Needs a Visual Strategy

Marketers and brand leaders agree: if their brand were always presented in a consistent way, they estimate that revenue would increase by as much as 33 percent — a stunning figure. In the same 2019 report from template platform Lucidpress, 24.5 percent of those surveyed agreed that “inconsistent branding creates confusion in the market,” with another 18.6 percent saying it hurts a company’s credibility…