Would you SnapChat a brand?
It wasn’t too long ago that the idea of receiving direct communication from any company was met with derision. Now, people are clamoring to connect and interact with brands at an unprecedented rate.
Yesterday, Taco Bell sent out a Tweet announcing their SnapChat account, and immediately fans were sending photos and anticipating upcoming messages from the fast food brand.
A few years ago, getting a picture message from a brand like Taco Bell would have seemed invasive, but they’ve spent years building up their personality and authenticity. Today, getting a picture message via SnapChat from Taco Bell is like getting one from a friend.
Brands like Taco Bell are revolutionizing the way consumers interact with them. Marketing isn’t about just getting out a message that people consume passively anymore. It’s about having a two-way conversation with your audience and creating a personal experience.
