Presenting skills beyond the rules
You need to get your business message heard through the noise — Your presenting skills will achieve that.
But there is also a lot of noise when it comes to ‘presenting skills’ advice! So stop looking it up online and read this blog (and stick with me!).
The piece of advice that you hear loud and clear when it comes to inbound marketing, building rapport with prospects, networking and presentation preparation is: — ‘it’s not about you’ — ‘make it about them’… so how about I shake things up by saying:
Really engaging presentations are all about YOU and your presenting skills!
Let me explain.
Let’s do some reverse engineering.
Q: How will giving a really good presentation result in new clients or business opportunities?
A: By them feeling they have a ‘relationship’ with you and they have been made aware of something that is of interest to them or someone they know — and they trust the person who informed and inspired them. They go out and spread the word or suggest a meeting to talk further… new clients!
Q: What presenting skills do I need to have to ensure they feel like that at the end of my presentation?
A: Ensure that YOU demonstrate these 3 crucial qualities.
Q: But isn’t it all about the content?
A: They won’t listen to the content if you haven’t established trust and ….well..
let’s just drill down into these 3 essential qualities — the 3 things that are totally under your control — the 3 things that will mean your ‘audience’ leaves with these feelings:
I liked that presenter
I really learnt a lot
I feel inspired to take action
The 3 qualities you need to demonstrate in order to achieve the above set of feelings in your audience:
Think Peter Kay
Think David Attenbrough
Think Michelle Obama
The ingredients of these 3 qualities?
- checkSlick — as in professional
- checkStatistics — or relevant experience stories
- checkSignposting — clarity in your content
- checkOpinion — have one
- checkVisual — make some impact (but keep it relevant!)
- checkTantalising — tease and reveal!
Who is in charge of all this? YOU!
This is how it works:
They like YOU
They trust YOU
They connect with YOU
YOU created those feelings
An audience who feels like that is an audience who walk away inspired and happy to talk further or recommend you to others
That is how YOU create a presentation that expands your business — and of course it is about THEM — but it all starts with YOU!
Here’s a bonus! I mean — this is relatable is it not??
Recommended reading — Presenting to Win by Jerry Weissman