New Blade Runner Posters Look Cool, But Aren’t Iconic

Warner Bros. released two new posters for the upcoming Blade Runner 2049, and although they look sharp, they aren’t iconic. One poster is designed in cool tones and features Ryan Gosling looking slick standing next to his cruiser. On Blade Runner’s Twitter account the image was accompanied by the following caption “A new civilization begins now.” Although the picture does look neat, I’m far more intrigued by the caption and what it’s implications will be in the film.

In contrast, Harrison Ford’s poster is washed in warm colors and has Ford’s character, Rick Deckard, positioned in front of the decaying head of a statue that we saw in the trailer. I’m still wondering if Harrison Ford forgot his costume in his trailer? He’s in jeans and plain-jane t-shirt in everything we’ve seen for this movie so far. Again, looks cool from a design perspective, but just not as interesting as the original 1982 poster.

The original ‘80’s illustrated poster has become synonymous with the film and exudes futuristic noir sci-fi goodness without giving any plot points away. The caption, “Man has made his match…now it’s his problem,” provides an interesting statement that doesn’t give anything away. That’s not anything against the new images; we’ve been living with the iconic Blade Runner poster for over 30 years, but it is worth comparing them. I noticed that there isn’t a release date on the new posters, or any other information beyond the actor’s names. It’s likely there will be another poster released closer to the opening date, and I hope that image will be more of an homage to the classic 1982 poster.


Official Synopsis:
Officer K (Ryan Gosling), a new blade runner for the Los Angeles Police Department, unearths a long-buried secret that has the potential to plunge what’s left of society into chaos. His discovery leads him on a quest to find Rick Deckard (Harrison Ford), a former blade runner who’s been missing for 30 years.

You can expect to see Blade Runner 2049 opening in theaters October 6, 2017.