The Whats Her Name
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The Whats Her Name

How Can Brands Effectively Reach Multicultural Consumers?

If you have been following me for any length of time you have probably seen how much my start up advocates for the importance of reaching the black consumer, a powerful yet often overlooked demographic. While we continue to amplify this rhetoric across our platforms there are still countless companies out there who continue to offend black consumers or who just fail at effectively reaching…

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The first digital publication and trend report to examine marketing and advertising from the perspectives of women of color working in the field. Tag us on social with #TheWhatsHerName.

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Stephanie Alston

Stephanie Alston

Communications Professional, Ghost Writer, Publicist, CEO @BlackGirlGroup. Email me: Stephanie@blackgirlgroup.com