Reflections on online video practice

In our group’s experimentation with online video production, we learnt a great many things about YouTube as a platform for the specific type of video production we looked at, which was vlogging.

For instance, we learned that vlogging on YouTube itself depends upon meeting a common, identifiable niche or set of interests for a large audience; in other words, the subject and substance of the vlogging practice itself should be specific, original and engaging to gain a sizeable following, as a rule of thumb. In the instance of our own video that we created, which highlighted 3 of our group members’ daily experience together at RMIT, we did not elect to utilise tagging to achieve this categorisation as an affordance of the platform, as it was designed specifically for this project; instead, we simply titled the video in relation to a certain subject (our one day together outside of class at RMIT) and utilised the description feature to briefly mention whom was involved in the production of the video, and to properly credit sources of media that we utilised with permission.

During filming and editing the content for submission to YouTube, we ran into a few problems relating mainly to how we were going to make the content presentable for the respective viewer; YouTube as a platform accommodates any and all video qualities, however this does not necessarily translate into a positive perception among them. Firstly, the case covering the GoPro camera we used to record the vlog insulated the sound improperly and had to be re-shot, whilst other pieces of footage had to be re-shot due to formatting errors inherent to the editing software, and not the platform. Otherwise, little in the way of problems uploading were presented, apart from the issue of privacy settings — we intended to keep the upload set to a classified listing, however, events aided by a constraint of this platform relating to accessibility by the general online public made it impossible to do so.

The members of our group that were present enjoyed how the filming process, specifically the vlogging style of filming being inherently hassle-free and continuous, without the need to do many re-takes, apart from the fault relating to video editing, and not the filming process.

Parts of the process that our group disliked, in uploading the video to YouTube itself included the issue of difficulty related to privacy settings, as well as the navigation to the video — this was quickly resolved upon both having the link present with 1 group member, and knowing the exact title of the video in question.