Can Contemporary Romance Authors Capture Their Readers Attention With Their Branding?
Researching the contemporary romance author brand so you don’t have to.
Published in
6 min readOct 4, 2021
Recently, I wrote about the author branding challenge — a four-day challenge that will dress you like the author you want to be. You can catch up on that here:
I thought it would be fun to show you how I pick apart a genre’s author branding, so you can see what similarities to look for when you’re creating your own.
Contemporary romance is the perfect genre to start with for me because it’s what I read the most of right now. I’m familiar with some of the most popular authors in the genre.
It’s also a genre that has a distinct look when you break it down. They don’t all look the same, but they all have similar branding elements that tie them into the contemporary romance category.
