How to Gather Content From Your Content
Getting the most from your work.
I’m kind of obsessed with the idea of mining your own work for more content.
Because if you’ve written something and people have read it and liked it and responded to it, then you know you have an audience for that topic. And it seems almost wasteful to only write about it once.
Or, more specifically, not to listen to your readers and dig deeper where they’re looking for more.
I came across this post this week that talks about Gary Vaynerchuk’s content model.
Be prepared. It’s kind of insane.
Basically, he does this:
He creates a big thing. His is usually video and he recommends audio. I think a big epic blog post would work just fine.
After posting that to his (insane number of) social media outlets, he creates smaller pieces of content straight out of that big content. This might be smaller, more concise posts. Maybe small videos, Facebook live recordings, something on Youtube, a short podcast — whatever.
Then he shares that all over creation. Seriously. The man is on every single social media network known to human kind. He also is a multi-millionaire with a ‘team’ so don’t sweat it if you’re like me…
