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What Is the Rebound Effect and Why It Might Be Ruining Your Life
A Harvard Psychologist’s Discovery That Will Blow Your Mind.
Words have power.
With them, we can bless or curse others.
And I’m going to prove it to you.
Who is Daniel Wegner, and what did he research?
Daniel Merton Wegner was a social psychologist who worked at Harvard University, the University of Virginia, and Trinity University.
In short, he knew a thing or two about psychology.
His contributions to the field were significant.
Daniel studied the rebound effect, mental control theory, transactive memory, action identification, and the illusion of free will.
He also showed how suppression increases desire.
Today, I want to focus on the rebound effect.
What is the rebound effect?
In 1989, Daniel published a fascinating book titled “White Bears and Other Unwanted Thoughts.”
In it, he explored the rebound effect.
That strange behavior that seems to jinx you, like when someone says, “Don’t think about dropping it,” and…
