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The WVoice

Code Red: Periods, Watch and Discuss

An empathy to action film campaign to get us all comfortable with talking about periods.

BY Women’s Voices Now


Entering womanhood isn’t always easy. When encountering periods, women and young girls often have to “go with the flow”. Presenting scientific facts and personal experiences with a comedic edge, “Code Red” de-stigmatizes period talk. This film is one of four short social-impact documentaries co-produced by GlobalGirl Media + Women’s Voices Now, summer 2018.

CREATED BY: Eva Bassel, Rickeyna Fields, Estrella Lopez, Erika Martinez, Celeste Vaca



  • How/where did you learn what a period is, and about the menstrual cycle?
  • Why do women have periods?
  • Do you feel comfortable talking about your period (if you have one) or periods in general, with your friends and family? If so, what do those conversations sound and feel like?
  • Do you think is it important to talk about periods?
  • Should special exceptions be made for women and girls “on their period”?
  • Do you think female professional capabilities are different than males because women and girls get a period?


  • If period talk is a more approachable subject, what would be some benefits to society, not just for women and girls?
  • A few of the girls in the film shared how family members told them it talking about periods isn’t “lady-like”. What do you think about that?
  • Do you know about the tampon tax? Do you think the tampon tax should be repealed?
  • Do you think women and girls face discrimination in the workplace and at school because they menstruate?
  1. SHARE THIS CAMPAIGN, copy/paste:

On Twitter and Facebook

#CodeRed on #period talk. Watch a short doc by #femaleyouth on opening up about #menstruation. #Destigmatize #female #flow, create #safespace for all. Join the #empathytoactionfilmclub #womensvoicesnow #bethechange @WomensVoicesNow @GlobalGirlMedia

On Instagram

#CodeRed on #period talk. Watch a short doc by #femaleyouth on opening up about #menstruation. #Destigmatize #female #flow, create #safespace for all. Join the #empathytoactionfilmclub #womensvoicesnow #bethechange @Womens_Voices_Now @GlobalGirlMedia

2. HOST A SCREENING OF THIS FILM using this screening guide:

At Home

At Your School

At Your Community Center

3. CHALLENGE THE “TAMPON TAX” in your state (unless it’s already been repealed):

  • Find out if your state has a “tampon tax”. Click HERE. Scroll down to the “United States” section.
  • If it does, find out who your STATE SENATOR is, and how to contact them. Click HERE.
  • Send an e-mail to the state senator’s office (instructions will be on their website), OR give them a call. Write/Say the following:

Dear State Senator,

My name is [YOUR NAME], and I am one of your constituents. I believe that the value-added tax placed upon feminine hygiene products puts an unfair financial burden on female residents of our state. I ask that you propose legislation removing the “tampon tax”. Here is some language that I suggest to get our state started on this act of social justice:

“Existing sales and use tax laws impose a tax on retailers measured by the gross receipts from the sale of tangible personal property sold at retail in this state, or on the storage, use, or other consumption in this state of tangible personal property purchased from a retailer for storage, use, or other consumption in this state. Those laws provide various exemptions from those taxes.

This bill would exempt from those taxes the gross receipts from the sale in this state of, and the storage, use, or other consumption in this state of, tampons, sanitary napkins, menstrual sponges, and menstrual cups.”

I look forward to your timely response to this important matter.




4. SIGN UP for the Women’s Voices Now newsletter to receive monthly updates and #empathytoactionfilmclub campaigns (click on Sign-up on the homepage.)

Educational Apps/ Websites about Women’s Health and Tracking Guides

Reading Materials

Organizations Working to End the Stigma

Teaching and Learning Guides

A Petition to sign

Initiatives to support

  • Period Game: Donate to this Kickstarter Campaign that’s developing a game all about de-stigmatizing menstruation!


Women’s Voices Now (WVN), a 501(c)(3) non-profit organization, advocates women’s rights by using the power of social impact film to influence media and culture. We carry out our mission with a free streaming archive of international women’s rights based films, our annual online film festival, educational programs, screening events, our digital publication, multimedia workshops and trainings, and a film fiscal sponsorship program.

As a non-governmental organization with special consultative status to the United Nations Economic and Social Council (ECOSOC) since 2017, our work is internationally recognized as impacting the following UN Sustainable Development Goals (UN SDGs): increasing good health and well being (SDG3); providing quality education (SDG4); promoting gender equality (SDG5); working toward reduced inequalities (SDG10); establishing peace, justice and strong institutions (SDG16); and establishing partnerships to achieve the SDGs (SDG17).

To republish an article from The WVoice in its entirety or as a derivative work, you must attribute it to the author and Women’s Voices Now, and include a reference and hyperlink to the original article.

If you would like to contribute to The WVoice, please review the Submission Guidelines.



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Women's Voices Now

Women's Voices Now


Women's Voices Now is a non-profit organization that uses the medium of film to advocate for global women's rights. We move audiences from empathy to action.