VIII. Get in trouble, tell the truth

Jair Benavidez
The Ye Commandments
2 min readApr 15, 2022

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Lessons from Ye | Kanye West |

Get in trouble, tell the truth.

The word Truth is used in conversations in the same way as businesses use the words: Customer-Centric, Metaverse, Machine Learning, Entrepreneurship, Radical Innovation, Think outside the box, Artificial Intelligence, etc.

Truth is a beautiful word, a complicated concept to explain, difficult to understand, and far from someone sticking to it.

Everyone I know -including me- says they value honesty and truth. No one says they appreciate lies and deceiving people. This is already a lie, or at least not consistent with our actions.

An honest customer-centric company can get into trouble with its shareholders for prioritising customers over profits. Other companies get into trouble because they lay off hundreds of employees given their improvements in Machine Learning. Telling the truth get us in trouble too.

For the most part, when people get upset with me is because I am telling the truth. So, If I can get into some much trouble for telling the truth, what have you been told the rest of the time? Ye

Truth does not only bring order. It also brings chaos, makes people suffer, makes people angry, disrupts, and makes everyone feel highly uncomfortable, including the truth-teller.

Instead of getting closer to being more honest, we are moving in the opposite direction, banning people, cancelling others because we don't want to hear what we don't like and because it offends us.

Like other hundreds of buzzwords, Truth sounds nice, but sticking to it is brutal and so dangerous to use at its fullest.

Get in trouble, tell the truth.

Ye said, “people get upset because I am telling the truth,” in an interview at The Breakfast Club.

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