Design, Illustrated in 3 Charts

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Julie Zhuo

Been typing a lot of words recently, so this one will be simple: a few doodles from the sketchbook pondering what, exactly, is design.

1. The Holy Grail of Good Design

2. The Ambition Hierarchy of Designers

3. How I Think About What I Do

Obviously a simplistic definition of “art” and “design,” but the framing that resonates most with me is is “art’s primary intention is to elicit emotion, design’s is to solve a problem.”

Past tidbits from the sketchbook:

What Kind of Design Work Should I Do?

Average Manager vs. Great Manager

Junior Designers vs. Senior Designers

Design’s North Star