Design, Illustrated in 3 Charts

Been typing a lot of words recently, so this one will be simple: a few doodles from the sketchbook pondering what, exactly, is design.

1. The Holy Grail of Good Design

2. The Ambition Hierarchy of Designers

3. How I Think About What I Do

Obviously a simplistic definition of “art” and “design,” but the framing that resonates most with me is is “art’s primary intention is to elicit emotion, design’s is to solve a problem.”




A collection of essays by Julie Zhuo on design, building products, and observing life.

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Julie Zhuo

Julie Zhuo

Currently: Inspirit. Former Product Design VP @ FB. Author of The Making of a Manager Find me @joulee. I love people, words, and food.

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