Brad and GwYneth, circa 1997

The Agony and Ecstasy of Building with Data

Data Pitfall #1: Picking the wrong metric to optimize for.

Data Pitfall #2: Over-pivoting towards what’s measurable.

Data Pitfall #3: Biasing towards the short-term.


A/B Test Pitfall #1: Spending too long perfecting tests.

A/B Test Pitfall #2: Shipping successful tests right away.

A/B Test Pitfall #3: Running too many tests on details that don’t matter.


The Year of the Looking Glass

A collection of essays by Julie Zhuo on design, building products, and observing life.

    Julie Zhuo

    Written by

    Product design VP @ Facebook. Author of The Making of a Manager https://amzn.to/2PRwCyW. Find me @joulee. I love people, words, and food.

    The Year of the Looking Glass

    A collection of essays by Julie Zhuo on design, building products, and observing life.