Ylixr Update #3: You’re on the List
When we first started researching the world of service in Las Vegas, we learned something fascinating about how the big nightclubs and dayclubs operate.
Most clubs actually require their cocktail servers to turn in a guest list before each shift in an effort to drive more guests into the club.
It’s a clear case of businesses instructing their employees to essentially market on their behalf even though their actual job is about serving guests. And here’s the issue:
Service employees have no platform to promote themselves directly to consumers, let alone find potential customers and add them to a guest list.
This creates such a challenge that the majority of cocktail servers actually pay the VIP hosts (whose job it is to drive guests to the establishments) to do their guest lists for them. Otherwise they just end up spamming their friends every week without getting enough real guests on their lists.
What’s interesting is that this is really just a matter of connecting the supply and demand. People want to be on these guest lists — they just don’t know that they can get on them.
In the previous update, we talked about the consumer value of getting on an employee’s guest list vs. the general list for a club. This week we’re finishing up a series of enhancements that will go live next week around the features that enable consumers to find a club and an employee there so they can request to be on that person’s guest list.
So the next time somebody is in Vegas thinking about going to a nightclub like Hakkasan or a dayclub like Encore Beach Club, they can get on the right list by first finding their favorite people through Ylixr.
With our guest list solution, we’re being deliberately narrow and solving a very specific problem in service that ties back to the overarching problem:
Service experiences are made up of three Ps — Product, Place and People — but the third P has been left out of the digital world. How can anybody achieve scale in getting people on individual employees’ guest lists if those employees don’t have a digital presence?