
Zalonin’s Story: Why, How an What
Be the way you want to be

Getting a haircut can be a mess and if you would recall, most of the times you or your friends and family regretted it. The salons without much improvement in the past decades usually fail to provide satisfactory services and increased waiting time for the service until and unless it’s too expensive which only adds to this pain. A decade ago, only a minority used to care about their grooming, half a decade ago, things changed, people started making trends and as of today, almost everyone spends considerable amount in grooming and people care about style not just to look good, but to look the way they want to look breaking away from the society norms.
Zalonin is a platform for people to find the perfect salons for them with standard quality and reasonable prices and the salons can develop their business by folds and create a solid online presence. Booking a service with a click with no waiting time and satisfactory service under the right price is everything. The social part of the platform let’s like minded people to express themselves and connect with each other.
The salons, cosmetic brands, youth and every ordinary citizen are part of the salon circle. Be it getting a facial, highlights, trimming, or a simple haircut all ages go to the salons, some for basic hygiene or styling, youth being the most pro-active. Over 70% of salons in India are unorganized and 91% of households in both urban and rural areas spend on ‘barbers and beauty parlours’ — the largest proportion under any kind of expenditure. Most existing business under the same only aim to provide means of online booking but fail to solve the core issue of the salon industry.
Salon industry is growing at an avg of 25% and would want to develop and grow their customer reach and all would need an online presence with valuable feedback and more structured operations. Most youth are forced to spend the least and aim to receive the best and socialize more which will attract the Zalonin platform to them. B2B partnerships, sponsored listing and ads on social platform will keep Zalonin running. The product retailing is expected to roll out soon after a few months of operations and all metro cities within a year.
Stats. Source: http://timesofindia.indiatimes.com/city/delhi/91-Indian-families-spend-on-barbers-and-parlours/articleshow/53371978.cms | National Sample Survey Organisation (NSSO)

