5 Desi Apps Every Business Should Know About
You can love it, you can hate it, but you can’t ignore it! This can be an apt definition of social media for our generation. We will keep scrolling our social media profiles and keep complaining about how we don’t get time to do anything else! And though, the debate about the good and bad effects of social media will be ongoing for years to come, there’s one thing no one can deny that social media has interconnected the world like never before.
Recent studies suggest that about 30% of our mobile screen time is now on social media with people spending 145 minutes on average on their social media daily. And that’s not all. Apart from entertainment, people depend on social media for news and shopping too. 57% of traffic that comes to news websites goes from social media. A study by GlobalWebIndex suggests that 71% of people will buy products based on social media referrals and 54% of consumers research products on social media. Those are staggering numbers!
With such enormous influence of social media on our consumer behaviour, it is evident that businesses too would benefit from their interaction with consumers on social media. Every business, big or small, is present on social media competing for their audience’s attention.
India and Social Media
Mahatma Gandhi, once said, that “India lives in its villages”. Fast-forward to 75 years, India has changed a lot! Technology, even though, has not penetrated the Indian villages as we expected yet it’s expanding at a strong pace. For businesses, India probably exists in the smaller towns and that’s where the consumer potential lies.
With Indians now owning smartphones and other electronic devices in the Tier-2 and Tier-3 cities, the landscape of social media consumption is also changing. With a growing focus on ‘vocal for local’ and ‘Atmanirbhar Bharat’, many Indian companies have launched their own social media apps that cater specifically to Indian audiences.
If you’re a business that is looking to target Indian audiences, then you must definitely take your business on these 5 desi social media platforms.
Roposo
A subsidiary of Glance, Roposo is a video sharing social networking site that has visual experience with advanced technology. Roposo gives an amazing visual experience with simple to use features such as TV-like browsing, chat features between buyers and sellers and easy-to-use-creation tools for users. Roposo has a huge fan following among Indian users with about 22 million users right after TikTok Ban and the numbers are only increasing!
ShareChat
ShareChat is India’s first social media platform with features such as private messaging, sharing posts, tagging where users can share jokes, videos, audios and much more. Available across 15 Indian languages, ShareChat has over 250 million monthly active users where people can connect and share content.
Moj
With videos now being the most popular form of content, Moj caters to an audience that is video crazy. A video-sharing app, you can share 15 seconds to 1-minute videos about dance, travel, food and many other genres.
Josh
Josh is another video-sharing app with many influencers and creators using the platform to reach their followers. The app has funky filters and lets users take part in contests and challenges on the app.
Trell
Trell is an Indian social commerce lifestyle platform where people can share their reviews about food, travel, products, and much more in a vertical video format up to 3 minutes long. The platform is available in 8 languages in 20 lifestyle categories.
While businesses are targeting Instagram and Facebook for most of their social media campaigns, it is important to focus on these desi platforms too if they’re planning to focus on Indian consumers. Do you have any more to add to the above list?
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