Celebrating Trust with Shop101
Of the many things that we are proud of at Shop101, the one thing that remains constant is the support and trust that we have received from our community of resellers. With the year 2020 bringing businesses down and our spirits too, the one thing that actually kept us going was the never to give up attitude of our family of resellers at Shop101.
This is why we chose to #CelebrateTrust with our reseller family and pay it forward. We wanted this to be a reason for all of us to rise up once again and celebrate the positive side of the year with — love, laughter and trust.
“As a community, we’ve had our set of trust issues with this last year. We as Shop101, strive every day to reach out to our audience who primarily are from smaller cities in the country. So #CelebrateTrust was essentially born out of the idea to tell our resellers and entrepreneurs to be the beacon of trust for their customers…and I think we did well to spread the word.”
Our community of resellers include students, homemakers, professionals, budding entrepreneurs and any one who has the urge to run their own business. Just like each of the above have roles to play in their respective fields, we also had the role of providing opportunities to them and building a circle of trust that they could rely on.
TEAM:
Creative Producers: Steffi Chiramel, Prashant Redekar
Brand Manager: Saurav Chatterjee
Editing: Sameer Mohite, Aarfa Shahab
Voice Over: Sakshi Jain
We have seen how they’ve worked hard to make their dreams come true and that is why we took it upon ourselves to meet them halfway. Shop101 ensured that these goal oriented individuals trusted our business and hence we wanted this festive season to pan out differently for them and their families. After all, families have also invested trust in us and our services so this is the least we could do.
Even with the pandemic that surrounded their businesses, we wanted them to trust in us to help them grow their business. This was our way to celebrate the festivities and help them with their online business at Shop101.
As the Founder and CEO of Shop101, Abhinav Jain rightly said, “Celebrations are going to be different this festive season, but one’s online business is how your customers will still celebrate the trust they have in our resellers.
https://www.instagram.com/p/CHFGXfosl7W/?utm_source=ig_web_copy_link
We want to make festivities of 2020 work more for the reselling business and resellers to celebrate trust with not just us but with their customers. Just the way the family trusts the reseller and bread winner, we know resellers rely on us”.
Our campaign was live on social media platforms such as Facebook, Instagram, Twitter and Snapchat where we used the hashtag #CelebrateTrust throughout. We also hosted our With You along similar sentiments of celebrating trust and we had extended our invitation to not just resellers but also their families. We also went on to retain the Celebrate Trust theme on our LIVE sessions and helped our resellers with any kind of support they require to help their online business.
