Quickest hacks to get organic growth moving
When it comes to marketing strategies for businesses, especially for startups and online selling apps, there’s a plethora of buzzwords that are floating around. Terms like growth hacking, performance marketing etc are used so often, and are sometimes even used loosely. Since the importance of marketing, especially digital marketing has increased in recent times, businesses are starting to take note. Every business today wants to capitalize on marketing opportunities, which is probably why you see a lot of marketing roles being offered in companies that are hiring.
One of the most frequently used marketing buzzwords is organic growth. We see this in so many blogs, hear the term in podcasts and webinars but very few people actually know what it implies. To put it simply, organic growth is growth that the company achieves using its own resources and on its own accord, without relying on external contributors for resources, capital etc. Organic growth is a great way to boost sales, increase revenues and to ultimately generate higher profits. In a digital age with lots of competition, organic growth is also the need of the hour.
Here are 5 organic growth hacks that you can help you achieve success in a short span of time:
Product differentiation is key:
Today, no matter how nuanced or niche your market is, there is bound to be a lot of competition. In order to survive and have a chance at making profits, it’s important to differentiate your offering. “Why would customers want to buy your product and what makes it different and better than the others?” This is one of the most important questions you need to answer as a brand today.
Express your brand expertise:
Consumers today are well-informed about a lot of things. They are more conscious, more aware and they want to know as much as they can about the products and services they’re investing in. It is thereby increasingly important to craft a certain level of expertise in the market you’re in and to showcase the same. This not only builds trust in the brand but also adds to the credibility, thereby boosting brand value and contributing to sales.
Sell more to your best customers:
This holds true for niche categories that customers invest in after a good amount of thought. If you target your top customers (customers who have time and again purchased from your brand) and cater your campaigns towards them and curate customized marketing campaigns, you are likely to generate more sales. This also helps in increasing customer loyalty in the long run, because this indirectly makes customers feel cared for.
Experiment with and diversify your top-selling products:
Analyse your sales records and ascertain what your best selling products are. Then try to build variations, refresh the products and play around with them to create similar offerings with slight variants. This not only reduces R&D costs because it’s essentially the same product, but also leverages the popularity of the pre-existing product that was already loved by consumers.
Build a great sales team:
A lot of people are focusing their attention on content marketing and are therefore building content teams. While good content does make waves, it doesn’t guarantee sales! Sales pitches are your sure shot to getting profits and you need a kickass team to deliver those sales pitches. Your sales team needs growth experts, experienced marketers and keen salespersons who can sell your offering in the most persuasive way possible. Your sales team will inevitably help you grow, both in the short and long term.
Organic growth is extremely important because it builds on your company’s internal assets and further helps you grow your business. In today’s day and age, utilizing organic growth strategies will help you optimize your resources, mobilize your strongest assets and grow sustainably while also building distinct brand identity in the market.
