5 Reasons Your Blog Readers Are Not Converting And How To Fix It
*Originally published on the Exit Bee Blog
Does your blog site get a lot of traffic, but not enough conversions? Are people still leaving without subscribing to your newsletter, following you on social media or purchasing a product you’re recommending?
You’re not alone.
Today, almost every business has a blog. Some are writing content on what’s trending in their industry, some are sharing knowledge sources and some are focused on using the same for inbound marketing. But not all of them are successful.
Recently, I got an email from someone asking me ‘How do you convert your blog traffic, because I get a lot of readers and no one seems to make a commitment?’
My answer to him was considerably simple: make your content more actionable and don’t forget to give the last nudge to the reader before he leaves.
So in this post, I am going to talk about why your readers aren’t converting in the first place and what you can do to change that.
Why your readers are not converting on your blogs
1. They don’t understand what it is about
Your title and social sharing pulled them to your blog site. But the content of the blog went right above their head and they couldn’t quite understand what you were trying to talk about or what they are supposed to learn from it.
What can you do about this?
Firstly, ditch all the industry jargons and stick to ‘one’ point or value proposition. You want to talk about one thing only before trying to introduce another concept to them. Sharing too much information at once can overwhelm a reader and make you lose a possible conversion.
2. They don’t know how to execute your suggestion
You could have shared the best of tips and tricks for the industry you are in, but a reader might or might not be up-to-date with everything. This might result in him not understanding the takeaway of your posts or knowing what to do next. Again, you would lose a possible customer just because he didn’t understand what you wanted him to do.
What can you do about this?
If you’re suggesting or asking a reader to learn something from your blog and execute it, remember to give examples as well. For instance, if I suggest that you should add a call-to-action at the end of a blog post, I need to provide you with an example that shows how to do it as well.
3. They don’t know how to move ahead
So the visitor has read your blog post and understood what you’re trying to share with him. But if your post has multiple instructions or examples to share, where should he begin? Is he expected to sign up for something or share his contact information? Leaving this for him to decide might either result in him taking an action that doesn’t add to your goals or not doing anything at all.
What can you do about this?
If you want your readers to take an action on the post, make sure your call-to-actions are strategically placed. They should be contextual and also easily visible to the visitor. They should serve as a guiding path for what the visitor is expected to do next. For instance, in the example above, the CTA serves the same purpose!
4. They don’t feel a connect
Now most blogs that you find on the internet are either promoting a product or a service of the business they are aligned with. They talk extensively about what the product does, for how much is it available, etc. While sharing this information is essential, it is equally important to share what value it adds to the reader.
What can you do about this?
Instead of writing content from your business’s perspective, remember to take into account your target audience’s emotions. Look into their common concerns, what kind of solutions they are looking for and then find a way to pitch your business as a solution. Make them see a use case and results instead of a list of features.
For instance, we share our customer case studies with our target audience. This helps them see what kind of campaigns they can run with us, the results we are able to get them and basically, picture themselves benefitting from the technology.(You can view our case studies here)
5. They don’t feel the need to convert immediately
You have already put forward your value proposition via the post. This means that it somehow did not still appeal to the reader enough for him to convert before leaving. Now letting him think about it and come back later is only going to result in you losing a customer forever.
What can you do about this?
Don’t forget to retarget him with an Exit Bee campaign just before he leaves. It is your opportunity to retarget him with a variation of your value proposition that might seem more appealing to him.
For example, we know that our audience isn’t sure about how they can use our exit intent technology on their business websites. So our retargeting campaign offers a demo instead of nudging them to sign up for a free trial.
Starting off..
Now the traffic you draw in from your social media accounts to the blog is going to take strategizing for effective conversion. So before you begin to execute any of the above, make sure you go through some of these posts we wrote before:
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