Magnus FagerlundThe Power of Storytelling in Communicating Product Value: Lessons from Lime’s Christmas PartyThe Christmas Party at Lime is a BIG thing. We gather all employees (potentially 400 people) from all our offices, eat “julbord” and…Feb 24, 2023Feb 24, 2023
Magnus FagerlundThe Sales ←→ Product Relationship According to Rolling StonesTension between sales and product often comes where the customer expresses a need which cannot be solved by the product in its current…Jan 20, 2023Jan 20, 2023
Tomas EketorpNever ask “how long will it take?”Anyone who has worked on any kind of project at some point are familiar with the question “when will it be finished?” or “how long will it…Jan 9, 2023Jan 9, 2023
Tomas EketorpProducts and politics are very much the sameThis piece was previously published on LinkedIn in Swedish, before the Swedish parliamentarian election that took place a few months ago.Nov 10, 2022Nov 10, 2022
Filip ArenboWhy we build CRM system at LimeFew have missed the now classic TED talk “Start with why” by Simon Sinek. I case you haven’t watched it — do. In case you need a quick…Nov 4, 2022Nov 4, 2022
Cleo DanHow to Organize Communications when Launching a Product [with Useful Examples]What to consider from both an internal + external communications standpoint when launching a software productOct 3, 2022Oct 3, 2022
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