Normani’s “DOPAMINE”: A Promising Debut Overshadowed by Strategic Missteps?

Jzon Azari
A by Azarian
2 min readJun 14, 2024

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Normani’s ardent fanbase has finally been rewarded with the arrival of her debut album, “DOPAMINE.” This long-awaited project promises a tapestry woven with the threads of her artistic evolution, a bold departure from her girl group days. Here stands a self-assured woman, ready to stake her claim in the music industry.

Photographer: Hugo Comte

The album title, inspired by the pleasure-inducing chemical, aptly reflects the intended vibrant energy. Tracks like the opening anthem “Big Boy” showcase a confident Normani, boasting past achievements and proudly repping her Texan roots. The sultry sensuality of “All Yours” and “Lights On” further explore her artistic range.

However, “DOPAMINE” doesn’t quite deliver on its initial promise of complete artistic liberation. While there are glimpses of vulnerability in “Insomnia” and playful experimentation in “Take My Time,” the album feels tethered to a formula that might prioritize commercial success over raw artistic expression. “Still,” the vibrant homage to Houston hip-hop, feels like a safe bet, relying on familiar sounds rather than pushing boundaries.

Normani’s undeniable talent shines through in her collaborations. “1:59” featuring Gunna exemplifies her ability to seamlessly blend genres, while the unexpected pairing with James Blake on “Tantrums” offers a refreshing detour into new sonic territory. The album closes with the chart-topping “Wild Side” featuring Cardi B, a powerful finale that leaves a lingering sense of what could have been.

“DOPAMINE” showcases Normani’s dedication and undeniable artistry. It’s clear she’s spent years honing her craft. However, the album feels burdened by the weight of strategic song selection, potentially hindering its ability to fully capture the essence of her artistic evolution. While there are moments of brilliance, a sense of playing it safe lingers, leaving listeners wanting a deeper dive into the unfiltered Normani. “DOPAMINE” may mark an arrival, but the question remains: is it the arrival of the complete artist Normani has the potential to be?

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Jzon Azari
A by Azarian

Audiomack Tastemaker and publicist showing individuals how to “Invest, Innovate and Educate” their way to the top through technology.