1st anti junk food brand

Slurrp Farm teaches how to pick the right market

Shauravi and Meghana started Slurrp Farm, they they failed to find high-quality packaged food for their own children. Indian packaged food market is worth more than 2 lakh crore ($30bn).

Duo launched the brand in October, 2016. They had started preparing three years ago. They learnt conventional packaged food production before the launch. It is now available in more than 50 stores along with online stores such as Big Basket, Amazon and First Cry.

Shauravi and Meghana write in Entrepreneur, “It doesn’t have to be the biggest market, really. What it has to be is the most relevant market for your brand. Study the culture of your next consumer. For a food brand which is catering to kids, our target group is parents.”