50 year old business is challenging startups
Nandu’s Chicken is competing with funded startups such as Licious, Freshtohome and Easymeat
Narendra Pasuparthy owns a BMW X3, one Mercedes Benz GLC, one Bentley Mini Cooper, one Porsche 718 Cayman and one Harley Davidson. He is founder of Nandu’s Chicken, a distributor of farm fresh chicken. It is an offshoot of a 50 year old poultry business.
Narendra started Nandu’s Chicken in 2016. It is a chain of 25 stores. Stores sell farm fresh chicken, fresh meat, eggs, 25 ready-to-cook and ready-to-eat products, cold cuts and marinades. Each store will be doing home-delivery within the radius of 5–7 km. 60% of the business comes from in-store sales, while the rest comes from online (website, Big Basket, Dunzo).
Narendra says in an interview to FnB News, “The current generation is not very comfortable in buying chicken from the local chicken shop. Earlier, people were very comfortable in going to a local butcher shop seeing the chicken kept in the cages in filthy condition, selecting the bird and slaughtering.”
Indian chicken market is more than INR 2.5 lakh crore ($ 40bn). It is growing at 8–10 per cent a year. Startups such as Licious, Freshtohome, EasyMeat, Meatwale are in the market. Other than farm fresh products, there is a demand for value added products, which is unorganised.
Dig deeper: Indian poultry market Link
