Certain To Win ( Strategy)

The race is not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favor to men of skill; but time and chance happeneth to them all. Ecclesiastes, IX

Who should read the book?

• People valuing strategy over tactics ( think marketing vs social media).
• Understand how armies, companies and brands use strategy in day to day operations.
• If planning is confusing for your business.

What does it say?

• Army invented strategy.
• Germany Army’s blitzkrieg usurped 300 year old style of war.
• It invented OODA ( Observe, Orient, Decide, Act) loop, which US army codified.
• Yamaha followed the same strategy to win market shares.
• Books explains strategy step by step, and tells you what it can do for your business.

Watch:

Chet Richards talks about John Boyd, who developed OODA loop by studying
German army’s war strategy.