Winner Is Delhi-NCR

Country’s Biggest Online Media Hub

CEO of NDTV Group Suparna Singh Says: “NDTV Online now larger than Washington Post’s website.”

It’s nearly true:
First, global ranking.

• NDTV ranks at 325.
• WaPo’s rank is 282.

No small feat to be amongst the top 325 websites of the world.
Three cheers!

NDTV is amongst the top online media brands.

Second, engagement.
Though, behind NDTV is catching up with WaPo. Buck up!

NDTV is catching up. It’s not there yet.

• Wapo had more views than NDTV.
• More time at Wapo. NDTV users bounce early, bounce often.
• Wapo’s stay longer. NDTV users come and go.

NDTV is not alone. There are more online websites, which rank amongst the world’s most visited websites.

How did this happen?
Delhi NCR has country’s largest media ecosystem.

• It started with TV news. It did not happen overnight.
• Trokia: Dr. Prannoy Roy, India Today Group and Raghav Behl first built legacy media businesses.
• Then they shifted to online.

Online media businesses now are of two types.
1. Legacy media brands, who built their online empire over their successful offline presence. NDTV and CNN IBN led the movement.
2. Upcoming brands, who are out and out online only or mobile only. Brands such as Guiding Tech and Quint lead the pack.

Top 10 Online Media Brands: Monthly Visits in Millions.

1. NDTV: 245
2. Indiatimes: 152
3. News18.com: 83
4. Moneycontrol: 71
5. India Today: 58
6. Naukri.com: 54
7. Hindustan Times: 41
8. Zomato: 36
9. Jagran: 23
10. Livemint: 15
11. (Source: Similar Web)

Top 5 Upcoming Online Brands: Monthly Visits in Millions

1. Scoopwhoop: 12
2. Guiding Tech: 6.3
3. The Quint: 5
4. Huffington Post India: 3.5
5. Inshorts: .5mn (10 mn downloads)
6. PopXo: 3

( Source: Similar Web)