D2C
Cut copy paste
D2C brands should avoid looking similar to other D2C brands
All D2C (Direct to customer) brands look same. Most use sans-serif font and bright coloured backgrounds. D2C brands should pursue a distinctive branding strategy.
The bland blueprint comprises of four key things. Typography, photography, colors, advertisements on Instagram. It is visible across the product categories. Casper (mattresses), Warby Parker ( Eye glasses), Oscar (Insurance), Away (Luggage), Harry’s (Personal care) are some of the brands with the same look and feel. They look similar as they are talking with the same user base, millennials.
As per Retail Dive: Rather than turning off customers, the similarities in DTC brands can actually work in their favor, by putting consumers in a place where they feel comfortable. Branding is tied to human psychology and a longing for feelings of safety and familiarity
The way forward is to be distinctive. The first step is by using the branding codes such as logo, colour, shape, pattern and images. Consumers remember only 16% of the advertising. The rest 84% is waste as they all look similar. Avoid looking similar.
Worth your time: Millenials are not a marketing segment Link
