Direct to customer brands of Delhi-NCR

Delhi may build the most DTC brands in the country

Brief:

• Hungry Jars is a local direct to consumer brand.
• It sells home made butter, pickles, spices and chocolates.
• It operates from Shahpurjat

Why does it matter?

• it’s one of thousands of small businesses, which have the potential to become big.
• Earlier local consumer brands could not reach out to customers beyond immediate localities.

How to grow DTC brands?

• E-commerce technologies from the online shop, to packaging to delivery is making it easier. Brands can sell to customers from across the country. Brands just have to focus on the core activity.
• Social media platforms allow the home made brands to reach their early potential customers.
• Sajith tweeted that local content delivery platforms such as LBB would play an important role.

More interesting local brands:

1. Food: Happy Jars by Surabhi Talwar
2. Readymade coffee: Sleepy Owl by Arman Sood, Ashwajeet Singh, and Ajai Thandi
3. Indian snacks: Naani Ki Matthi
4. Roasted coffee: Billi Hu by Bharat Singhal
5. Gourmet Tea: Mojito Tea

Dig deeper:

• How to succeed?
• Key strategy for DTC brands