Retail
Don’t give up
Reviving storefronts help in increasing sales
Brick and mortar shops can still compete with big businesses and e-commerce. The secret weapon to fight big businesses is their storefronts. Small brick and mortar businesses will thrive after the pandemic.
J J Izurieta wrote, “Be like Frank Sinatra — create some magic at midnight.
Is your storefront singing a selling tune while your business is not open? Make it work for you 24/7 with the Storefront Mastery playbook.”
He is a practising designer and founder of Storefront Mastery. It is a creative agency, which works with cities, local organizations, private developers and small businesses to create attractive public spaces celebrating the beauty of their storefronts. He believes that small businesses are the most flexible and best suited to lead the recovery effort. Your storefront can make you money. Odds are it is not and you are wasting a great opportunity. Design brings people into your store. It attracts new customers and tells them what your business is about. Once inside, it guides them to what you want them to see.
J.J. Izurieta released a pack of three books about storefront design: The Storefront Accelerator
- First one is The Ten No-B.S. Rules For Successful Storefront Design.
- The second book is The Storefront Mastery Playbook.
- The third book is How To Choose The Perfect Sign
