Industry
G for grocery, g for gold
Pandemic has accelerated the growth of online grocery market
USA’s online grocery market will be worth $100bn. Pandemic has accelerated the growth trend. Indian online grocery market is growing at 57% annual growth rate.
USA’s online grocery sales increase by more than 50% in 2020. It commands a 7.4% market share. Pandemic has steered more customers towards online. In the next two years half is USA will be digital grocery buyers.
Taking its cue, Indian online grocery market grew to $3bn. It will be 2.3% of the entire grocery market of India. Pandemic has fuelled the growth of three product categories the most. As per Livemint the GMV of fresh food has grown by 144% in the first six months of this year, while staples and FMCG have grown by 85% and 62% respectively.
Worth your time: Indian online grocery market by Red Seer Link
