Entrepreneurship
Wisdom tree
Vague advice doesn’t help entrepreneurs. Misti shares practical tips.
Aspiring entrepreneurs should not listen to advice, as it doesn’t help to succeed. 50% of the businesses do not cross the five year mark, while 90% of the startups fail. Instead, focus on three things.
Misti Cain is founder of Whyzze. It helps small businesses turn profitable, manage teams and grow customers. She advises three key things for every small business to flourish. One, business should focus on real outcomes. Two, businesses should focus on better product market fit. Three, help people get what they want as per Zig Ziglar principle.
Recently she starred in Mailchimp’s video series ‘Werrrk’. She and her team helped a small businesses named Bella Dona. Bella Dona is Chicano and LA culture inspired woman brand. After growing for a few years, they learnt to structure the business as per core competency and key operations. They also helped a coffee business and a pet grooming business in turning around.
Watch: Werrrk season 01
