Insight; FMCG brands love South India
South India consumes more FMCG products than the rest of India
Published in
1 min readApr 26, 2019
Brief:
- Mint reports that Five states in South India contribute to about 24% of overall FMCG sales in the country.
- They indulge in small pack sizes, are more experimental, and spend more on an average on their household groceries.
- South India spend roughly ₹7,892 on FMCG compared to ₹7,365 spent by the rest of India
- Southerners buy smaller packets, but more number of packets.
- Southerners pay 31% more for household care products and 12% more for food and beverage products.
Insights:
- WARC reports that South India is more affluent than the rest of the India.
- 33% households in South India are SEC A & SEC B. National average is 24%.
- Their per capita income is 50% more than the national average.
- The Southern region is the first one to adopt modern trade such as e-commerce.