Shitting is serious money for Jaguar. It has built an empire around it.

Jaguar went from zero to INR 3123 crore in 33 years

Forbes reports that Jaguar is one of the biggest sanitary brands in India.

The Bootstrappers
The Bootstrappers
Published in
1 min readAug 14, 2018

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  • It started in 1984. First year sales was INR 30 lakhs.
  • It introduced customer service, after sales service and international standards.
  • It plans to generate a revenue worth $ 1bn by 2022.
  • It’s debt free.
  • Fun fact; it’s named after their grand mother Jai Kaur.

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