Psychology

Long winter

Entrepreneurs should build on their strengths during the pandemic

The Bootstrappers
The Bootstrappers
Published in
1 min readOct 6, 2020

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Photo by Tim Mossholder on Unsplash

Against all hope, the pandemic will not go away soon. Unlock, winter, weak testing and tracing, delayed vaccine and impatience may drag it till 2022. There is a way out of the overwhelming feeling.

Daniel Pink is an author. He wrote two books. One, Drive : The Surprising Truth About What Motivates Us. Two, When: The Scientific Secrets of Perfect Timing.

He said, “Is a time of extraordinary peril? Yes. Is this a time of extraordinary opportunity? Yes.”

He shared tips for entrepreneurs.

One, do not aim to change the world. Instead, go for small wins.

Two, work with a purpose. Write it down on a piece of paper.

Three, do in word and deed to establish a sense of belonging in the team.

Worth your time:

  • Importance of timing Link
  • Don’t fear the metrics Link
  • The planning cycle Link

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