Marketing plan template
Small businesses should learn basics of marketing
Founders avoid marketing, as they think of it as spending money on ads. Ads is just one of eight key things, which makes marketing.
The U.S. Small Business Administration is a United States government agency that provides support to entrepreneurs and small businesses. It has helped in starting and growing business es such as Ben & Jerry. To figure out how to actually run a company, Cohen and Greenfield read through a series of brochures from the Small Business Administration, available at the post office for 20 cents apiece.
They shared in an interview with CNBC: “One would be about how to calculate your break-even point, another would be about how to manage your books.”
As per SBA the marketing plan should include target market, competitive advantage, sales plan, marketing & sales goals, action plan, budget, operations and payments.
Dig deeper: Check out a sample marketing plan. Link
