Myths about starting a business
Focus on startups have made profitable and sustainable businesses not cool. It’s time we know the realty.
Published in
1 min readMay 23, 2018
The world of business is as old as the agricultural surplusses. Startups happened in 70s. It has overwhelmed aspiring and existing busienssmen. It has also created myths, which stops people from taking the plunge.
11 myths about business, which no one should believe:
- Young fail often in business. Entrepreneurs above the age of 30 succeed more.
- E-commerce is not a business. It’s a way of doing commerce. Oldest grocer in Pune hates to lose money.
- Start ups are not cool. They are loss making machines. At best, it’s a blind bet. On the other hand, there are thousands of businesses, which are sustainable and making money.
- 18 hours a day, seven days a week is not badge of honor. Slow is smooth. Smooth is fast.
- Technology is not magic. Strategy and planning are.
- Overnight success is not possible. It takes 20 years for overnight success.
