Road to heaven goes through hell.

Pollution is good for traveling

The unintended consequence of increasing pollution is higher demand for trips.

• People are traveling outside of the city to rejuvenate and stay away from the ill effects of pollution.
• The study by Ixigo reveals that queries for ecotourism are on the rise, witnessing y-o-y spike of 25 percent
• There are queries for eco-lodges, jungle lodges, natural habitats, eco-friendly accommodation as well as offbeat destinations.

Know more: Moneycontrol