Sons quit their jobs for their Mom
‘Lo & Sons’ is one of the best luxury travel bag, also the first
Helen Lo founded ‘Lo & Sons’ after she couldn’t find any fashionable, functional travel bags. Her sons quit their jobs to build the must have bag for travellers.
60 year old founder mom Helen Lo had back issues. She found that bags were heavy, expensive, overly designed, or pocketless. Her sons Jan, an advertiser, and Derek, a product designer, offered to make one for her. Lo & Sons bags are light, functional and stylish. Each bag has features like pockets, compartments for tech essentials, and elements for smooth travels like an adjustable sleeve for sliding over suitcase handles.
Production tripled from 2011 to 2012. It is an online brand. Bags retail for about $200. Like Apple they focus on users, when they design their bags. They manufacture their bags in Asia, and design in New York.
“In Asia, there’s a certain respect for age,” Helen said. “There’s always the challenge of being taken seriously as a woman, but age is an advantage in Asia. And that’s one of the reasons I made a point to travel to the factories.”
