Branding
Take a stand
Should brands identify with social causes
As per Mindshare’s research brands should take a stand for social issues. Customers are more likely to support the brands, which take up the social issues. 60% of the respondent think brands are opportunists.
More than 75% of respondents want the brands to stand up. 81% African Americans feel that brands have a role to play against the social inequality. Upto 78% Hispanics and African Americans are more likely to support socially conscious brands. About 62% whites and 63% Afrcian Americans think that brands do are not serious about their stand. African Americans will prefer supporting brands and business, who have founders from the same community.
As per E-Marketeer: Many brands see speaking out as the right thing to do. After George Floyd, a 46-year-old Black man, died in Minneapolis police custody in May, Nike was among the first to release an appeal to end systemic racism, in the form of a 60-second TV ad featuring a twist on its famous “Just Do It” tagline: “For Once, Don’t Do It.”
