Tastier the better
Indian pickle industry can grow many times
Indian pickles are the real micro, small and medium enterprises (MSME) of India. There are one person pickle businesses, making and selling pickles. There are also bigger businesses manufacturing pickles in factories. Mother’s Recipesmanufactures 2 lakhs pouches and bottles of pickles every day.
Mother’s Recipes is India’s biggest pickles brand. Fourth generation entrepreneurs Desai brothers bought Mother’s Recipe in 2001. Today Mother’s Recipe manufactures 12 categories of products — pickles, cooking and condiment pastes, curry & gravy pastes, chutneys, blended spices, ready-to-cook foods, ready-to-eat / heat-and-eat foods, instant mixes, papas, curry powders, mango pulp and canned foods in 130 variants. Its annual turnover is about INR 500cr.
As per Your Story: According to Euromonitor, Mother’s Recipe is said to have a 25 percent market share in the Rs 400 crore pickle market; a 20 percent market share in the Rs 300 crore cooking paste industry; and a 10 percent market share in the Rs 400 crore ready-to-cook market.
Indian pickle market is worth INR 400cr. With India’s formal economy at 10%, the entire pickle market should be about INR 5000cr. Expect more brands with DTC revolution.
More pickles:
