Tech- March Tee

Consumer brands inspired by technology are not tech brands

T-Shirt is not a technology product

As per Morning Context, India is easier market for consumer-tech startups. Indian consumer-tech brands do not succeed abroad. Zomato and Ola dominate India. They don’t dominate Europe. But, consumer brands such as March Tee and Nappa Dori succeed abroad. They are not technology brands.

Sukh Dugal and three co-founders started March Tee in 2016. He wanted to create simple products. He didn’t like endless choices in shops. So, he started with a classic T-Shirt. Each March Tee is two times stronger and four times softer than a normal t-shirt. March Tee only sells online. The current team consists of six people.

Gautam Sinha started Nappa Dori in 2010. It has put indian craftsmen on the world’s map. Today it retails in India and Europe.

Customers do not care about the tech in the product. They lap up great products. Though March Tee and Nappa Dori use internet and technology to sell, they are not technology products. Businesses should focus on their strengths, not the vanity of being a tech business.

Worth learning:

• March Tee: We learned how to spread the word, to do things manually before automating them, to build a brand from the ground up. Link
• Nappa Dori: India is one of the biggest sources of leather in the world. Our craftsmanship is at par if not beyond any other country Link