Will Corona change businesses?

The more things change, the more they remain the same

Experts offering digital marketing webinars aren’t worth the time. Webinars are the bait for future courses or projects. An average marketing course takes between one to two years.

Even before the pandemic, digital marketing was facing the headwinds. Brands were blaming the lack of transparency and strategy for the non-performance. Businesses should focus on things, which do not change such as convenience and value for money.

Marketing guru Ritson writes : Instead we will head into a very severe, very predictable recession. We know about recessions and we know what happens to marketing and consumer behaviour when they occur. Ignore every column you read from now on featuring pneuma bullshit, and study the past to predict the only slightly different but certainly highly challenging future ahead.

Obsessing about customers is the only way out of the crisis. Customers may either keep using the existing products or they may want newer products. The post pandemic world will be same as the pre pandemic world.