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theBYTEstory Rebranding- Micro Casestudy


About: is a 2017 Silicon Valley + Bangalore start up with an IIT alumni as one of the Co-founders and was open sourced in 2018. During the same year, they have had investors come in at Seed stage and this year in Feb, 2020 they had a Series A funding. Their clients span across Fortune 500 corporations, fast growing startups & product development agencies.

Re-Branding: There may be many reasons for rebranding of Hasura but it is clear to see the shift in gears, change in stake holders and the type of talent they attract from then to now.


Brand Personality : Joker or Outlaw
Brand Voice : Quirky, fun & young

Reflection of the same on the Brand Illustrations, Visual & Web design:

2017 — Brand Illustrations & Web design.


Brand Personality : Creator
Brand Voice : Corporate, formal & professional

Reflection of the same on the Visual, Web design & social media content-

2020 — Brand Illustrations/Elements and Web design

Image credits:


#thebytestory #brandingforstartups #designthinking #casestudy #microcasestudy #branding #visualbranding #webdesign #illustrations #brandcolor #brandpersonality #brandvoice #hasura #rebranding



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Abishek Ranganathan

Co-Founder, & Paddle For Future. Designer, Thinker, Learner. Permanently in Beta mode. Holistic approach is my way of life.