Security Token Offering- Complete Guide & Insights
By Scott macy on The Capital
What is STO? A short brief:
STO — Security Token Offering is currently an evolving fundraising method where entrepreneurs distribute coins/tokens in order to raise capital for their ventures. Security tokens comply with certain regulations abiding by the conditions of specific regions. Currently, many business entities are considering security token offering as an effective way of raising funds because of the inbuilt regulatory factors and stability, and the demand is rapidly growing with each passing day. So, if you want to create your own STO, you need to look deeply into the development process and marketing strategies to build and promote your STO in the right way so as to withstand the competition in the market. Let’s find out what they are.
How to develop an STO and a reliable STO exchange platform?
First of all, there are some important aspects and benefits to be implied, while developing an STO that will attract the customers such as,
- Legal Compliance
- Decentralization
- Globalization
- Transparency to the investors
- Increased Liquidity
- The quick and efficient transaction process
- Anonymity to the users
- Enhanced Security
Now, let’s take a look at the steps to go through while developing an STO exchange platform:
STO Exchange platform, Key Steps:
- Multiple currency support
- Multiple Language support
- Multiple wallets
- Automated KYC/ AML Integration
- Investor verification
- Multi-ledger Token/ Coin Development
- Token pricing/ distribution
- 24/7 trading engine
- Blockchain and smart contracts integration
- Automated order matching
- Investor fund management
- Automated reporting/ Transaction history
- 24/7 customer support
The above mentioned are the most important factors to be looked into and should be diligently included in a legitimate STO exchange platform. But developing a reliable STO exchange platform is not the endpoint to the process. For any business, marketing is an essential factor as it determines the value and outcome of the business. You have to carry out effective marketing strategies for your business to reach a wide range of customers globally. Let’s see below, how to market your STO, that will help create a lot of potentials and gain trust among the market investors, to invest in your project.
Effective STO marketing strategies:
- Whitepaper — A creative and informative whitepaper that explains the purpose and benefits behind the STO and how it will help reduce challenges faced by the industry
- Website — An easily navigable website with a simple and user-friendly design that will grab the attention of the customers.
- Branding — Effective branding strategies carried out in a way that creates an identity for the STO, maintains integrity and gains traction for the business.
- Social Media Marketing — This is one of the most effective marketing tools, that will help reach a wide number of customers around the world. Thus, it is important to promote your STO through various social media platforms such as Facebook, Reddit, Telegram, etc.
- Content Marketing — This strategy through blogs and articles on various blogging sites that clearly explains the view behind the STO will help improve credibility
- Influencers Marketing — Hire prominent community members on several popular platforms to explain the purpose and benefits of the STO.
- PR and Media — Hire a PR team to conduct campaigns, events, press releases in several regions to spread awareness about your STO.
- Offline events — Hire speakers to go to different areas and talk about your STO to people, which will give them a clear idea and make them want to invest in your project.
- Email Marketing — Spreading knowledge about your STO to numerous people by email blasting and newsletters.
These are the most important marketing strategies you need to carry out for your STO. How effective you carry out marketing via these tools will determine how much value your STO has gained among the investors.
This article pretty much covered the gist of everything you need to know about STO and the process. To develop an STO by yourself from scratch will consume a lot of time and money, and also requires technical support. The best way to go about creating your STO is to opt for assistance from an STO development solutions company. This will help you attain advanced STO development and marketing services that will reach a wide range of customers and help you raise millions in the market. The best part is, their services are available at the best affordable prices and your STO will be ready to launch in no time! So reach out to the team and become viral among your investors.
