Google Adwords: Do I Need It To Grow My Business?

Have you given any thought to paid advertising such as Google Adwords, and how it can drive more targeted customers/clients into your business?

Maybe you have been told by others that PPC (Pay Per Click) doesn’t work. Well, I’m here to tell you that the statistic tells a different story.

If I offered you the opportunity to invest $1 and receive $2 back, how many $1 would you invest?

Well, a $1 ad spend on Google’s Adwords platform gives you on average a $2 return. That’s a 100% ROI on your investment.

Google’s platform when used correctly, is a very efficient and cost effect way to drive targeted traffic into your business, but it’s not for the uninitiated.

It’s getting harder and harder for business to grow revenues and unfortunately it’s going to get even hard. Google is moving to a scenario whereby, if you want to get more customers/clients into your business, you are going to have to pay for it.

Google Local Listings — 3-Pack Now Includes One Paid Ad

It used to be that with sustained SEO campaigns you would be on the 1st page of Google and reaping the benefits of organic traffic. Do you remember the local 7-pack? Well not too long ago it became a 3-pack and now it’s made up of 2 organic listings and 1 paid listing. The organic listings are being pushed to the 2nd page.

The writing’s on the wall folks when you realize that 95% of Google’s revenue, is generated from its Google Adwords platform. It’s time to give some serious consideration to paid advertising if you want to stay in business/grow your business.

The PPC Platform: What can I do?

So what steps should I take to benefit from Google’s paid advertising platform? Well, you basically have two options if you want your business to rank in the local listings on page one of Google, and reap the benefits of increased revenues to sustain and grow your business. Invest the time to
become a skilled practitioner, however, that begs the question of,”Do I have the time to learn the platform and use it effectively”, alternatively seek professional help to manage your advertising campaigns.

Let’s Consider The Benefits Of Adwords To Your Business

Some highlights of the benefits of paid search engine traffic:

  • Your ads can be precisely targeted to your ideal audience
  • Differentiate yourself from your competition
  • The ability to track your ads to determine what’s working and what’s not working.
  • With the correct data, you can now make intelligent advertising decisions and control your advertising budget.

Remember to have the big picture in mind when allocating funds to your advertising budget, in that PPC is just one part of a well-rounded marketing advertising plan. Don’t forget that social platforms like Facebook ads should also be part of your advertising mix.

The stats prove that Google’s platform works, but you have to educate yourself on how to use it assuming you have the time to wear another “hat” on top of all the other “hats” that you have to wear when operating your business. Give consideration to doing what you do best, running your
business, and let the professionals do your Google Adwords advertising campaigns for you.

Thanks for your time. Have a great day!



If you have any questions, please email me: garett@cerebrummarketinggroup.com

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