Harnessing the Irrational, Doing the Impossible

@TheDovBaron
The Curious Leader
Published in
6 min readNov 22, 2021

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Persuasion, bias, and manipulation, we are all intrigued by these things. Moreover, how do “they” get intelligent people to do what they want?

I’m not overstating things when I say, my entire life’s work has been driven by a single question:

Why do people do what they do, even when what they do doesn’t make sense?

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@TheDovBaron
The Curious Leader

Inc Magazine Top 100 Leadership Speaker, Top30 Global Leadership Guru, Inc #1 Podcast for Fortune 500 Executives, The Worlds Leading Meaning Authority