OMNICHANNEL STRATEGY
Top 3 Tools For Building Omnichannel Strategies
Know and learn to leverage these incredible tools for building omnichannel strategies.
It has become quite essential for retail businesses to take an omnichannel approach. Today, modern consumers expect a seamless user journey, wherever and whatever they browse and shop for products.
Hence, it has become imperative for brands to leverage new technologies and utilize the tools available to achieve an effective omnichannel strategy.
Here, we are referring primarily to the fact that modern customers are looking for effortless navigation & browsing experience coupled with simplified payment & shipping methods.
Hence, the entire onus is on the retail brands to meet customer expectations and wow them with excellent customer experience throughout the user journey. This is where the omnichannel strategy comes to the picture.
The question is: What is the best way to build Omnichannel strategies for your online business? The answer is quite simple…To utilize Omnichannel experience tools.
Let’s now divert our attention to the top 3 omnichannel experience tools that are quite essential for building omnichannel strategies.
1. KEAP
Keap has a campaign builder that lets you track your clients’ activities, centralize contact information, and move them along the sales pipeline.
Here are some of the essential things that you should know about this tool that assists brands in unifying the customer journey:
Customization
This ingenious tool consists of a customizable dashboard that allows you to track and keep records of the existing customers & leads in the sales process. This results in automatically letting you trigger email sequences and move them along the buyers’ journey from one stage to the next.
CRM
It aids in unifying customers across multiple platforms and touchpoints.
Ensures Your Sales Appointments are in Proper Order
With this tool’s help, you can set automated follow-ups and send personalized emails, reminders, or texts
2. Wunderkind, formerly BounceX
Wunderkind formerly BounceX is an Omnichannel solution that takes advantage of behavioral marketing to track customer data and direct them to the next step through a different channel.
With this useful tool, it is possible to personalize your website based on visitors while creating personalization for ads based on customer identity.
Thanks to this tool, anyone browsing for clothes on your website can enjoy a personalized experience without logging in. With its help, you not only have the scope of using intent indicators to offer insights but also showcase retargeted ads in different channels so that high-intent shoppers will make a purchase.
On top of this, once a visitor leaves the website, Wunderkind will provide you with their email address to nurture them through your sales funnel.
In case a user leaves the site or abandons the cart, then the sales and marketing teams will be able to reach out to them with the help of marketing messages based on their site behavior.
3. MailChimp
MailChimp is a leader when it comes to email marketing tools. It offers a vast range of marketing automation functionality for all your needs.
When you opt for their free plan, it is possible to get basic email marketing features like email creation and scheduling.
The fantastic part about this Omnichannel experience tool is its smart recommendations feature. Using this feature, you can avail valuable audience insights to optimize your marketing efforts.
The automation workflow recipes of this ingenious Omnichannel experience tool are quite effortless to use. It even enables you to set up effective behavioral triggers for your email marketing campaigns.
If you are worried about designing emails using this platform, you will be glad to know this: It consists of the Content Manager feature, wherein you can store your images and files for effortless access.
The good news is, Mailchimp helps you automate your emails at critical steps of the buyer journey to quickly send out welcome emails, order confirmations, abandoned cart reminders, and much more.
Here you have it, the top 3 Omnichannel experience tools that prove to be quite handy while building Omnichannel strategies for your online business.
So, when do you plan to create an Omnichannel strategy for your business?
