Strut your stuff on the dogwalk
Before I was a dog owner I never really understood why people felt the need to put clothes on their dogs. Surely animals didn’t need stylish jackets and matching accessories? They already had a built-in coat! That was until I brought a greyhound into the family and realised that not only do they need jackets to help them regulate their temperature but they are, in fact, the supermodels of the dog world!
I’m ready for my close up
So why do greyhounds specifically need coats? The greyhound (and other sighthound types) is a short hair breed with no undercoat and very little body fat. Everything about it has been bred for speed, to be sleek, aerodynamic and fast. Due to this they find it difficult to regulate their own temperature and in the cold weather they need that extra layer to help stay warm. Conversely, it also means that in hot weather, owners need to ensure that their hounds have plenty of shade so they don’t overheat.
Greyhound owners often have to seek out specialist retailers for their dog coats as generally find that they can’t buy coats that fit greyhounds at your local pet chain. Being a deep chested breed, the curvy shape of the hound means that they do not fit the ‘standard’ dog clothing. This means that you can avoid the off the rack dog clothing and start to have a bit of fun with your doggie fashion!
The Haus of Hound
A great example of a brand that totally understands its greyhound customer base is Hound-Tees. Based in Australia, it’s one of the most popular greyhound fashion companies in the world. Founded in 2015 by greyhound owner Jen Twitchett, Hound-Tees now has over 13,500 Instagram followers and sends t-shirts and hoodies for hounds all over the globe.
With hashtags like #snootermodel and #fashound they are taking over the internet with greyhound owners loving their fashion forward t-shirts and hoodies while feeling part of the Hound-Tees family. They are taking the necessity for a coat and turning into something fun.
But with greyt power comes greyt responsibility and like many dog-led businesses, Hound-Tees ensure that they give back to the rescue organisations such as Gumtree Greys. In a recent podcast conversation, the owner Jen spoke not only about greyhounds but of her commitment to fair working practices and ensuring the sustainability of the business.
Come rain or shine, looking fab
The greyhound fashion industry is also full of individual makers who specialise in not only t-shirts, jackets but also collars, leads and anything else that a doting hound owner may need. Just search for greyhound on Etsy and you can see the creativity that so many of these makers have and the sheer variety of products available.
So many of these creators are doing it, not only for the love of keeping a greyhound warm but also to raise fund for their chosen greyhound rescue. Which means that when you are buying a product from one of these small businesses, you are supporting a solo entrepreneur AND ensuring that more people can feel the love that having a greyhound in the family brings.
It’s not just fast fashion
While the fashion aspect of jackets for hounds is fun, we have to remember that it is an important part of their wellbeing as well. Greyhounds are not meant to be outdoor dogs and thrive on the warmth that a loving family (and a good jumper) can offer them.
Just keep in mind though, if you are thinking about adopting a greyhound to be a part of your family, their wardrobe may end up being larger than yours!